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Watch Collection Essentials: Executive Watches


Before fashion designers Chanel, Michael Kors and Christian Dior made chronograph watches a fashionable choice for women there was TechnoMarine watches. The brand single-handedly revolutionized the watch industry in the late 1990’s and early 2000’s with the introduction of bright and colorful Swiss-made chronographs for men and women with water-resistance to 200 meters.

Prior to the introduction of the TechnoMarine Cruise and Techno Diamond series, chronographs were made expressly for men… and women’s watch fashions were also considerably more diminutive in size as well. Both the Techno Diamond Chronograph for women and the Cruise unisex chronograph featured stainless steel cases that measured approximately 39mm in diameter. Each came with a bright and colorful interchangeable clear gel silicone strap and matching case cover.

Both collections were widely popular when they debuted, however the Techno Diamond Chronograph featuring two shimmering rows of inlaid diamonds, pave-set on the perfectly round unidirectional rotating bezel was a global fashion phenomenon. The who’s who of film and recording stars along with fashion trend-setters were seen wearing a TechnoMarine Techno Diamond chronograph on their wrists at that time.

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